A New Look: Logo redesign for Amber Black Creative

As an artist and graphic designer, I often struggle to market my own work and get in the way of myself, while working on other peoples designs. After my trip to Ireland, England, and Scotland, this spring, I was greatly inspired by the Celtic knot designs. Given my heritage is a mix of Scottish, English, and French, I opted to work with the trinity knot to incorporate into my new logo redesign. This symbol is to emphasize the A in Amber, to honour the 3 cultural heritages of my ancestors, and to represent the 3 services I offer - Graphic/Web Design, Painting & Illustrating, and Photography. To be honest, this symbol resonates with me in so many ways. I love that it symbolizes life, death, and rebirth, or the earth, sea, and sky, as well as the christian symbol for the father, son and Holy Spirit. 

The circle in the Celtic trinity symbol, which is known as a triquetra also represents eternity, unity, and wholeness. I would like to think I have come full circle into my purpose, after years of exploring in my career, raising my family, and seeing parts of the world.

I chose to use orange in my design to express creativity, and of coarse lean into the colour of my name, and a rich blueberry blue for trust, loyalty, calm, peace, and serenity, as well as a complementary contrast to the vibrant orange. I will be using other colours as accents in my branding, which I am fine tuning before starting to role out my brand and begin marketing myself more seriously, like I would a client. 


I will be changing my domain name back to www.amberblackcreative.com in the near future. I lost touch with it a few years ago, and managed to get a hold of it again recently. Since my earlier freelance photography days, I have noticed that my married name and given name are quite popular in google searches now. The very name seems to evoke creativity. There was only one other Amber Black photographer in the world that I knew of back when I was doing my freelance photography work. She lives in Alabama, and I am in Ontario, Canada. It's funny, but we did have a nice chat and her husband is also named Matt. 

Here is the big logo reveal below:

Please tell me what you think. I would be happy to hear feedback.  ​

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