Annual Report Project
For this project we had to design an annual report for an existing company, and create a visually appealing cover, using a positive message. We had to create 2 spreads, one with the presidents message and one that had the use of info graphics, all with hints to the theme from the cover to tie everything in together. I chose to go with a clean look in my approach, sourcing an image from a royalty free site using soft waves of greys and whites for the cover with hints of the same image inside. I wanted to work with Bell, a large communications company from Canada. Alexander Graham Bell invented the telephone in 1874 and his father commercialized it in 1878. I came up with "Improving Lives - Through Greater Connections" for the title and subtitle on the cover as Bell has been the leader in helping lives connect with one another since 1878. I wanted the spreads to have a lot of clean space for the viewer to take in the information. I used an image of a young family of the second spread to show that Bell is a family company and these are some of the lives that they help. I used another image of a couple on their laptop because Bell provides wireless internet as well as phone lines. I designed bar graphs that provide information on different sectors that Bell might work with, using fictional numbers to show the past five years for the first bar graph and larger bars for the current year, again, using fictitious numbers. I enjoyed working on this project.