CHALLENGE:

During  my internship at  Brand Ambition in my final semester, I was given an assignment to work on to demonstrate how they approach their branding for clients, starting with a mood board and colour palette, a logo design, social media branding, mockups and design presentation. For Peak Cafe -  a fictitious client from Kananaskis, Alberta - we were asked to design starting with how they approach their mood board to flush out the font and colour directions from a client before finalizing the presentation with the direction from the original moodboard. ​

SOLUTION:

Below is the presentation for my Peak Cafe project which provides more details. This project had a lot of design elements to it. I worked with Illustrator, Indesign, and Photoshop, using a variety of images sourced from royalty free sites. By working on this project, I gained valuable insight into how to approach branding for clients.