RESTAURANT BRANDING - Fig & Fern
CHALLENGE:
For this project we had to choose from several restaurant names and come up with branding for the restaurant. This included the logo design, colour choices,2 separate menus for behind the food and drink bar; Salads, and Soups and Sandwiches, a table brunch menu, design assets for the restaurant, mock up designs for take away cups, pastry bags, a take away box, a salad bowl, uniforms, the exterior design of the restaurant, and 3 walls for the interior design of the restaurant.
SOLUTION:
I chose Fig & Fern for my restaurant name, using a deep, rich, dark purple, a dark earthy green, a light earthy green, a neutral green, as well as a dark grey. I used a white, weathered looking brick facade to create a rustic appeal, with a deep purple trim at the bottom to match the Fig & Fern sign with ferns and lavender in the front garden bed, and a fig plant on the rooftop with ivy climbing the front wall to help create an earthy atmosphere for the restaurant.
DESIGN DIRECTION:
The Fig & Fern logo uses a modern, playful, and elegant thin lowercase font. Inspired by nature, I incorporated fig leaves, ferns, lavender, ivy, and fig plants into the design. The front of the menu features my hand-painted watercolour fig leaf in a deep purple tone, which is used throughout the restaurant.
The welcome wall is a deep grey with a chalkboard-like texture created from the watercolour design. “welcome friends” is written in white lowercase inside a white circle—mirroring the logo’s font and reinforcing a warm, inclusive feel.
To connect the interior and facade, a large green fig leaf extends toward the window. Pine wood tables contrast the natural greens. The washroom hallway features a dark fern forest image, white side walls, and a deep green end wall—matching the leaf motif and bar area, which uses the same green and a grounding earthy black.
Touches of purple appear in the menu design. Takeout packaging is minimal: a stamped logo on sustainable brown cups and boxes, circular logo stickers on white pastry bags, and labeled salad bowls. Staff wear aprons in fig-leaf green with a simple embroidered logo.
The welcome wall is a deep grey with a chalkboard-like texture created from the watercolour design. “welcome friends” is written in white lowercase inside a white circle—mirroring the logo’s font and reinforcing a warm, inclusive feel.
To connect the interior and facade, a large green fig leaf extends toward the window. Pine wood tables contrast the natural greens. The washroom hallway features a dark fern forest image, white side walls, and a deep green end wall—matching the leaf motif and bar area, which uses the same green and a grounding earthy black.
Touches of purple appear in the menu design. Takeout packaging is minimal: a stamped logo on sustainable brown cups and boxes, circular logo stickers on white pastry bags, and labeled salad bowls. Staff wear aprons in fig-leaf green with a simple embroidered logo.
